That happy hour special. Did it pay for itself?
Not all deals are equal. Some fill the room. Some don't. This is how you tell them apart — and what to do about it.
Measure what drives results
A scorecard for every single deal
Views, taps, direction requests, and estimated visits — the complete picture for each promotion you run.
Not averages across everything. The full funnel for this deal, on these dates, at this location. See where it worked and where it dropped off.
Did it bring in more than it cost?
Connect what you spent on a deal to the foot traffic it generated.
If your Tuesday special consistently drives forty extra covers and costs you $30 to run, you know it's worth keeping. If it drives five, now you also know — and you stop running it.
Your 2-for-1 vs. your dollar-off. Head to head.
Compare any two deals to see which format actually resonated.
You might assume the free item deal wins. The data might disagree. Put them side by side — same week, different months, whatever comparison actually matters to you.
Set a target. See if you hit it.
Decide what success looks like before you post — then find out whether you got there.
Running a deal to bring in twenty new customers? Set that as the goal. Whir tracks your progress in real time so you know by day three whether it's working.
Turning data into a decision
Gastropubs
Ran BOGO burgers for a month, compared it head-to-head against their trivia night promo. Trivia won by 40% — and now it's permanent.
Salons
Found out their Tuesday slow-day discount wasn't moving bookings, and shifted to a Friday morning flash deal instead.
Gyms
Tracked a January new-member promotion week by week and discovered it peaked in week two — so now they front-load advertising in the first ten days.
What's included
- Live view of how each promotion is performing right now
- Calculates your return on each promotion using engagement data
- Test two versions of a deal to see which performs better
- Set a target (visits, views, clicks) and track your progress
- Weekly summary of your top-performing deals, delivered automatically